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The Gourmet Food & Wine Box Buyers list targets consumers who have made 3 or more purchases of food items and domestic or imported wines. They purchase products ranging from cheeses and breads to cabernets to enjoy upscale dining and fine cuisine. This audience is also responsive to marketing offers in luxury goods and high-end travel.
This list puts marketers in touch with consumers who are food and drink connoisseurs, specialty food buyers, wine lovers and restaurant goers. This audience enjoys cooking gourmet foods and tasting wines from California vineyards to the hillsides of France. They often have custom kitchens stocked with the latest home chef bakeware and cookware. They buy fine wines for personal consumption and to share with friends and family at special events. When not preparing a meal at home, this audience makes dinner plans at the upscale restaurants serving the finest vintages. They take wine tours, attend food and wine festivals, and travel to upscale destinations affording relaxation and luxury amenities. They subscribe to publications providing tips for entertaining, dinner parties, food and cocktail recipes, modern kitchen design, and food and wine storage. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Food & Wine Products: Baking ingredients, spices, artisan breads, cheeses, appetizers, seafood, meat, organic produce, red wines, white wines, blushes, roses, dessert wines, champagnes, sparkling wines, merlots, pinots, burgundies, sangrias, ports, sherry
Receptive to offers in: lifestyle magazines, cookbooks, decanters, stemware, wine racks, wine stoppers, wine and food themed decor, wine aerators, wine refrigeration, napkins, glassware, table settings, kitchenware, home decor, barware, chef’s tools, continuity clubs, food storage
List Purchasers: Book publishers,retailers, high-end apparel providers, vineyards, wineries, food and beverage suppliers, restaurants, liquor stores, travel coordinators, party suppliers, barware suppliers, continuing education providers and credit card issuers
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