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The Dish Crate Prepared Meal Continuity Club Category Buyers list targets consumers who have made 3 or more purchases of prepared foods, meals and snacks from companies who send the products at predetermined intervals…often at discounted rates. These foodies order products ranging from steaks to vegetarian meals on a weekly, monthly or quarterly basis. This audience is also responsive to marketing offers in wine clubs and housewares.
This list puts marketers in touch with consumers who are members of continuity clubs, product of the month clubs, subscription boxes, and buying plans. They have opted-in to receive preplanned, prepared meals on continuing, preset dates. Prepared foods offer this time-crunched audience convenience, time savings and cost savings from eating out. They enjoy trying new foods they might not otherwise experience. From pasta dishes to New England clam bakes, these consumers enjoy a variety of tastes night after night. They can also order special diet meals that help them lose weight or maintain a healthy gluten-free lifestyle. They are brand loyal and enjoy the flexibility, options and value offered by continuity clubs. This audience likes the no-hassle convenience of ordering products online and through catalogs and having the food delivered directly to their door. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Prepared Meal Continuity Products: Special diet, diabetic diet, low calorie, gluten-free, vegetarian, main meals, desserts, meats, soups, appetizers, sides, seafood, steaks, sweets, pasta
Receptive to offers in: lifestyle magazines, cookbooks, glassware, kitchenware, themed decor, glassware, table settings, home decor, barware, wine continuity clubs, food delivery, food storage
List Purchasers: Book publishers,retailers, high-end apparel providers, food and beverage suppliers, restaurants, nutritionists, meat markets, bakeries, travel coordinators, party suppliers, barware suppliers, continuing education providers and credit card issuers |
