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The Modern Wine Continuity Club Buyers list targets upscale consumers who have made 3 or more purchases of fine wines and accessories from companies who send the products at predetermined intervals…often at discounted rates. These alcoholic beverage connoisseurs receive wines ranging from domestic whites to imported reds on a weekly, monthly or quarterly basis. This audience is also responsive to marketing offers in gourmet food clubs and entertaining.
This list puts marketers in touch with consumers who are members of continuity clubs, product of the month clubs, subscription boxes, and buying plans. They have opted-in to receive bottles of wine on continuing, preset dates. This audience enjoys new wines and favorite classics straight from California vineyards to the hillsides of Italy. They select wines for personal consumption, as housewarming gifts and sharing with friends at holiday gatherings. They are brand loyal and enjoy the flexibility, options and value offered by continuity clubs. This audience likes the no-hassle convenience of ordering products online and through catalogs and having the wines delivered directly to their door. They are receptive to offers in memberships, loyalty programs, and reward programs. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Wine Continuity Products: Red wines, white wines, blushes, roses, dessert wines, champagnes, sparkling wines, merlots, pinots, burgundies, sangrias, ports, sherry
Receptive to offers in: lifestyle magazines, decanters, stemware, corkscrews, wine racks, wine stoppers, themed decor, ice buckets, coolers, refrigeration, napkins, appetizers, cheeses, glassware, table settings
List Purchasers: Book publishers,retailers, high-end apparel providers, vineyards, wineries, food and beverage suppliers, fine restaurants, liquor stores, travel coordinators, party suppliers, barware suppliers, continuing education providers and credit card issuers |
