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The ShopChildren Club Buyers list targets consumers who have made 3 or more purchases of children’s goods from companies who send merchandise at predetermined intervals…often at discounted rates. These consumers are parents and grandparents who receive products ranging from educational resources to crafts on a weekly, monthly or quarterly basis. This audience is also responsive to marketing offers in food and wine clubs and parenting publications.
This list puts marketers in touch with consumers who are members of continuity clubs, product of the month clubs, subscription boxes, and buying plans. They have opted-in to receive specified children’s products on preset dates. This audience is brand loyal and enjoys the flexibility, options and value offered by continuity clubs. Products received encourage a child’s love of reading, promote creativity, keep them well clothed, stimulate learning, and more. Adults in this list are proactive in their child’s wellbeing and will ensure their kids receive what they need to stay happy and engaged. This audience likes the convenience of ordering products online or through a catalog and having products delivered directly to their homes. They are receptive to offers in loyalty programs, reward programs, discounts, and coupons. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Children’s Continuity Products: Books, magazines, crafts, music, puzzles, games, toys, videos, educational, clothing, bath, food, vitamins, snacks, furniture
Receptive to offers in: lifestyle and parenting magazines, daycare, afterschool programs, electronics, travel, food clubs, housewares, home decor, youth sports
List Purchasers: Book publishers,retailers, apparel providers, youth organizations, hobby stores, educational facilities, pediatricians, event coordinators, summer camp organizers, insurance providers, toy manufacturers, and credit card issuers
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