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American Style Store Buyers list targets consumers who have made 3 or more purchases of products made in America. They purchase products ranging from automobiles to appliances to support businesses manufacturing American made goods. This audience is also responsive to marketing offers that promote American values and patriotism.
This list puts marketers in touch with consumers who prefer to buy goods designed, developed and marketed by U.S. companies. They believe U.S. goods meet higher standards of quality and are inclined to pay more for American goods versus imported goods. They buy from American companies that are environmentally responsible, stand behind product safety and promote American self-sufficiency. This audience holds traditional “grassroots” values and will buy merchandise capturing the nostalgia of U.S. history and folklore. From city dwellers to farmers, this diverse group has disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Made in USA Products: clothing, footwear, jewelry, autos, foods, beverages, appliances, electronics, lumber, toys, furniture, housewares, detergents, skincare, furnishings, flooring, denim, paper goods, lawn care, tractors, machinery
Receptive to offers in publications, Americana merchandise, political party fundraisers, patriotic products, environmental awareness, music, videos, computers, software
List Purchasers: Book publishers, retailers, food and beverage providers, non-profits, political affiliations, clubs and associations, banks, real estate firms, pharmaceuticals, religious organizations, and credit card issuers. |
