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The Pure Organic Line Buyers list targets consumers who have made 3 or more purchases of USDA certified nonfoods including cosmetics and personal care, textiles, and alcoholic spirits. They purchase products ranging from wine to clothing that support sustainable practices and are void of harmful chemicals. This eco-friendly audience is also responsive to marketing offers that promote green initiatives and environmental awareness.
This list puts marketers in touch with consumers who purchase organic products other than food. Like organic foods, these products have been produced or grown without toxic pesticides, GMOs, and synthetic fertilizers. This audience has found that organic nonfoods are safer to use, contain higher quality ingredients and are friendlier to the environment. They want cosmetics and personal care products that contain no toxic chemicals; liquor processed with organic ingredients like grapes and hops; and textiles like bedding made from certified organic fibers. This audience also buys household products that are earth-friendly and leave a minimal carbon footprint. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Organic Nonfood Products Purchased:
- Personal Care – shampoos, lotions, soaps, makeup, skincare,
- Alcohol – wine, malt beverages, ales, beer, distilled spirits, champagne
- Textiles - clothing, bedding, curtains, towels, and upholstery
Receptive to offers in lifestyle magazines, eco-friendly household cleaners, green products, air purifiers, HVAC systems, sustainable building products, renewable energy, water conservation, vitamins, supplements, fragrances and oils, hygiene and grooming
List Purchasers: Book publishers, retailers, recyclers, HVAC providers, organic food and beverage providers, grocers, health food stores, green building suppliers, liquor stores, apparel providers, and credit card issuers. |
