|
Vegan and Vegetarian Meal Buyers list targets consumers who have made 3 or more purchases of plant based foods free of meat or meat by-products. They purchase products ranging from fruits to whole-grain bread to enjoy meals high in fiber, minerals, and vitamins. This health-conscious audience is also responsive to marketing offers that improve overall wellbeing and fitness.
This list puts marketers in touch with vegans who purchase no animal products like beef, poultry, eggs, fish or dairy for consumption. Their diets include foods like fruit, bread, vegetables, whole grains, nuts, tofu, lentils, beans, quinoa, hummus, veggie chips, and granola. This audience prefers a vegetarian diet as it can reduce the risk of certain cancers, diabetes, and heart disease. They are able to manage their weight more easily and reduce the symptoms caused by obesity. This audience likes to take charge of their health by managing nutrition, diet, and exercise. They are active individuals who choose biking, walking and hiking to stay fit. They often plant herbal or vegetable gardens to get the freshest foods possible. This audience has the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Vegetarian Products Purchased: Cookbooks,soy-based meatless alternatives, gluten-free grains, vegan snacks, beverages, sweets, egg alternatives, cheese alternatives, sauces
Receptive to offers in lifestyle magazines, eco-friendly and green products, kitchenware, vitamins, supplements, organic foods, gardening supplies, fitness equipment, fragrances and oils, personal care, hygiene, and grooming
List Purchasers: Book publishers, retailers, food and beverage providers, gyms and spas, grocers, healthcare providers, health food stores, bakeries, garden nurseries, pharmaceuticals, and credit card issuers.
|
