MOM'S WHO SPEND - CHILDREN'S TRENDY APPAREL BUYERS Mailing List

The adjective petite is used to describe a small woman. When you call someone petite, it’s usually meant as a compliment – Implying that she is dainty and adorable. Many clothing stores and catalogs offer sizes for women who are petite. These women are grateful there are no more trips to the tailor; Thanks to the designers who are dedicated to the petite women they can now find it easier to purchase professional, sporty and everyday apparel. These buyers just want to feel stylish and trendy. These women are all on the lookout for the latest trends when it comes to either their favorite retail store or catalog. Shopping for clothing is nothing new with these credit card yielding women. The buyers here all have at least two active credit and retail cards. Buying what they love to wear comes naturally to these ladies from ages 25-75.

SEGMENTS COUNTS THROUGH 07/28/2025
3,700,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 300,000 MONTHLY HOTLINE     + $20.00/M
 900,000 LAST 3 MONTHS     + $10.00/M
 1,800,000 LAST 6 MONTHS     + $5.00/M
 3,600,000 LAST 12 MONTHS     NO CHARGE
DESCRIPTION

 

Babies and little one’s don’t care what brands their clothes are, yet a number of big-name designers offer full fledged clothing lines for infants, babies and toddlers. That’s because when it comes to splurging, these mothers would rather spend on their kids than on themselves. Women are becoming mothers later than they have in previous generations. All of These buying trendy moms are up-to-date when it comes to buying brand name infant, baby and toddler apparel. Their well-stocked closets have everything a child could ever need – infant, baby and toddler clothing items such as tees, pants, hoodies, shorts, shirts, undergarments, bathing suits, coats, jackets, pajamas, sleepers, dresses and sweaters.

These new trendy buying moms select the clothing for their children in retail stores, online and in catalogs based on the emerging infant, baby and toddler clothing trends.

The average age on this file is 35 and the average income is $45K. We have matching email names available for you to consider using for your next multi-channel campaign.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 100% FEMALE  
SPENDING: $175.00 AVERAGE ORDER 
SELECTS
$10+ BUYERS   
$100+ BUYERS   
$20+ BUYERS   
$25+ BUYERS   $5.00/M
$30+ BUYERS   $5.00/M
$40+ BUYERS   $5.00/M
$50+ BUYERS   $5.00/M
$75+ BUYERS   $5.00/M
12 MONTH HOTLINE   NO CHARGE
18 MONTH HOTLINE   NO CHARGE
3 MONTH HOTLINE   $10.00/M
6 MONTH HOTLINE   $5.00/M
AGE   $5.00/M
AGE OF CHILDREN   $5.00/M
CHILDS AGE RANGE SELECT   $5.00/M
COUNTY   $5.00/M
CREDIT CARD BUYERS   $5.00/M
DOLLAR SELECT   $5.00/M
DWELLING TYPE   $5.00/M
ETHNICITY   $10.00/M
GENDER OF CHILD   $5.00/M
GEO SELECT   $5.00/M
HOME OWNER   $5.00/M
HOUSEHOLD INCOME SELECT   $5.00/M
LENGTH OF RESIDENCE   $5.00/M
MAIL ORDER BUYERS   $5.00/M
MONTHLY HOTLINE   $20.00/M
NUMBER OF CHILDREN   $5.00/M
ONE NAME PER SITE   $5.00/M
PAID   $5.00/M
PHONE NUMBER   $20.00/M
PRESENCE OF CHILDREN   $5.00/M
TEENAGERS (AGES 13-19)   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $50.00/F
FTP  $50.00/F
KEYING  $5.00/M
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