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Restaurant Trends mailing list allows marketers to target both QSR and white table cloth restaurants, diners, dinner theaters, hotel/motel restaurants, ma & pa as well as independently owned and operated franchised retail operations. Restaurants, like retail operations, have a front and a back of the house. The front is what the customer sees as a result of the back where everything happens: planning and ordering of food, budgeting, food prep and the final end products that come out of the kitchen after so much planning.
These management professionals purchase material on proper food handling and preparation to meet health code standards, information on obtaining a liquor license and keeping in sync with local laws, profitability of take-out and catering of events, managing wait staff and HR issues unique to the food industry, initiating customer loyalty programs, adding seasonal menu items, managing cash flow and maintaining adequate inventory. These professionals do all of this in order to give customers any number of experirences whether it be a relaxing place to dine and enjoy a cocktail and good food or a quick healthy, or not so healthy, meal.
56% of Americans say that they dine out at a restaurant or get take-out and delivery two to three times a week. The restaurant industry is rapidly growing and chaning to meet the changing demographics and moods and trends of their customers.
These restaurant management professionals purchase services and products for both the front and the back of the house such as: industry magazines, lighting, promotional material, banners, glassware including specialty glasses, POS systems, table linens, beverage dispensers, flatware, menus and paper goods, take-out packaging, dining furniture, sanitizers, cleansers, commercial ovens, commercial freezers, dishwashers, warming racks, catering supplies and more. |
