Athletic Edge Men’s Sports Apparel Mailing List

The Athletic Edge Men’s Sports Apparel Buyers list targets consumers who have made 3 or more purchases of clothing items for athletic and recreational activities. They purchase products ranging from jogging suits to swim wear to stay fit and enjoy the outdoors. This audience is also responsive to related offers for footwear, athletic equipment, and outdoor gear.

SEGMENTS COUNTS THROUGH 07/15/2025
1,227,316 TOTAL UNIVERSE / BASE RATE $95.00/M
  6 MONTH RECENCY     + $10.00/M
  1 MONTH RECENCY     + $25.00/M
  3 MONTH RECENCY     + $15.00/M
  DISPLAY ADVERTISING - INQUIRE    
DESCRIPTION

The Athletic Edge Men’s Sports Apparel Buyers list targets consumers who have made 3 or more purchases of clothing items for athletic and recreational activities. They purchase products ranging from jogging suits to swim wear to stay fit and enjoy the outdoors. This audience is also responsive to related offers for footwear, athletic equipment, and outdoor gear.

 

This list puts marketers in touch with primarily male consumers who purchase sports apparel, athletic wear and workwear for camping, backpacking, jogging, bicycling, basketball, cross training, fishing, snorkeling, hunting, and outside household chores. They are active men who want long wearing clothes that are comfortable and optimize athletic performance. They are health conscious and need exercise apparel to lift weights, cross train, and tone muscles. Nothing keeps them from the outdoors so they purchase cold weather and waterproof attire to stay in shape. This audience buys the latest apparel fashions made of quality fabrics that are breathable, form fitting and comfortable. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

 

Men’s Apparel Products purchased: shirts, tees, undergarments, jeans, khakis, swim trunks, coats, sweaters, caps, sweats, running shorts, slickers, trousers, running shorts, swimwear, camouflage jackets, caps, shirts, jackets, hoodies, running apparel, board shorts, jerseys, flannels

 

Receptive to offers in: lifestyle magazines, sun care, skin care, hygiene, electronics, mobile devices, footwear, apparel accessories, grooming supplies, automotive products, exercise equipment, sports equipment, food and beverages, vitamins and supplements

 

List Purchasers: publishers, apparel providers, travel organizers, automotive accessory providers, outdoor adventure guides, sporting goods stores, jewelers, fragrance providers, fitness centers and gyms, pharmaceuticals, and credit card issuers

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE, MULTI-BUYERS, BUYERS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 20% FEMALE 80% MALE  
SPENDING: $75.00 AVERAGE ORDER 
SELECTS
$10+   $5.00/M
$100+   $20.00/M
$25+   $10.00/M
$50+   $15.00/M
AGE   $8.00/M
CHILDS AGE RANGE   $10.00/M
CREDIT CARD BUYERS   $10.00/M
DATE OF BIRTH   $15.00/M
DOLLAR AMOUNT   $10.00/M
ETHNIC/ETHNICITY   $15.00/M
GENDER/SEX   $5.00/M
HOME OWNER   $10.00/M
INCOME SELECT   $10.00/M
LIFESTYLE   $15.00/M
MAIL ORDER BUYERS   $10.00/M
MARITAL STATUS   $10.00/M
PRESENCE OF CHILD   $10.00/M
PRODUCT   $10.00/M
SCF   $10.00/M
STATE   $10.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $100.00/F
FTP  $100.00/F
RUN CHARGES  $10.00/M
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