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The Mega Spenders – On the Road – New Vehicle Buyers file represents how and what the top 5% of the US households spend their income on. Based on actual transactional data coupled with CPG (Consumer Product Goods) shipments, we know what they spend annually on all the basic’s such as household goods & services, entertainment, finance, travel, apparel and more!
This file features individuals who have gone out and purchased a new vehicle. It could have been a lease, new car, motorcycle, truck or RV. Nothing beats the smell of a brand-new car! That is true for both a truck and a RV. When you bring your new vehicle home, it really becomes yours when you see it in your driveway.
Driving “On the road” in your new car, motorcycle, truck or RV with the scenery passing by is more fun! It’s also fun to buy car mats and other items to personalize it. If you are looking for a prospect for your next campaign targeting new vehicle buyers look no further. This list delivers! These prospects are ideal to market your auto catalogs, auto service clubs, magazines, retail offers and everything in between. Use this list for direct mail, email, onboarding or digital marketing. |
