|
COUNTS THROUGH 04/30/2025 |
|
|
| 1,929,351 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 24,403 |
12 MONTH AFRICAN AMERICAN BUYERS |
+
$17.00/M
|
| 20,180 |
12 MONTH HISPANIC BUYERS |
+
$17.00/M
|
| 23,901 |
12 MONTH JEWISH BUYERS (ETHNICITY) |
+
$17.00/M
|
| 180,432 |
12 MONTH CATHOLIC BUYERS |
+
$17.00/M
|
| 536,163 |
12 MONTH PROTESTANT BUYERS |
+
$17.00/M
|
| 9,914 |
12 MONTH SPANISH SPEAKING |
+
$17.00/M
|
| |
FUNDRAISER/PUBLISHER RATE |
$70.00/M
|
|
|
The Orchard Brands Masterfile has been overlaid with multisourced data to identify ethnic and religious communities. Selects by ethnic backround and religious preference are available for offers targeting consumers of a specific religion or ethnicity. |
|
| POPULARITY: |
 99 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
20% FEMALE 18% MALE |
|
|
| $100+ BUYERS |
$36.00/M |
| $50+ BUYERS |
$26.00/M |
| $75+ BUYERS |
$28.00/M |
| 1 MONTH BUYER |
$25.00/M |
| 3 MONTH BUYERS |
$20.00/M |
| 6 MONTH BUYERS |
$15.00/M |
| ETHNICITY |
$17.00/M |
| GENDER |
$9.00/M |
| MULTI / SINGLE BUYERS |
$10.00/M |
| PAYMENT TYPE |
$12.00/M |
| PRODUCT |
$17.00/M |
| RELIGION |
$17.00/M |
| SCF |
$9.00/M |
| SOURCE |
$10.00/M |
| STATE |
$9.00/M |
| ZIP |
$9.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| DELIVERY FEE |
$75.00/F |
|
