The Orchard Brands Masterfile consists of mostly mature female buyers from the Orchard Brands family of catalog and web brands that offer endless product options in fashion, footwear, accessories, home, travel, beauty, health, gifting, home décor and more. This masterfile includes buyers from the following iconic brands: Appleseed’s, Blair and Drapers & Damon’s. Orchard Brands is part of Bluestem Brands, Inc which offers a dynamic blend of customer products.
TYPES OF MODELS:
Good Customer Match - Mailer sends a 100,000 name sampling of their best customers to Orchard Brand's service bureau. The Good Customer Match combines everything known about each individual on a mailer's customer file to create a model that identifies more of those best customers on the Orchard Brands file. The model is built using the mailer's best customers and utilizes the data available on the Haband database to create a custom regression model.
Regression Model - A full regression model requires mailing a quantity of Haband names that is significant enough to produce at least 1,000 net paid responses. The data elements of the names selected are saved at the time the order was selected. When the mailing is complete, the responses and net mailed names are returned to us to match against the gross order file. A custom regression model is created using the matched responses and non-responses.
When the model build is completed, a report with the gains table, model variables, and data profile will be issued and sent to the broker/mailer. All models are created by Data Axle's staff statistician. |
