|
COUNTS THROUGH 04/30/2025 |
|
|
1,929,351 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
249,012 |
1 MONTH BUYERS |
+
$25.00/M
|
517,656 |
3 MONTH BUYERS |
+
$20.00/M
|
821,466 |
6 MONTH BUYERS |
+
$15.00/M
|
1,284,469 |
12 MONTH BUYERS |
$95.00/M
|
|
FUNDRAISER/PUBLISHER RATE |
$70.00/M
|
|
This large Masterfile consists of unduplicated buyers from catalogs such as Appleseed’s, Blair and Draper's & Damon's. The audience is mostly female shoppers age 65+. The file has been overlaid with multisourced enhancement data to provide mailers with ample select options to precisely target their best prospects! Enhancements include demographic, lifestyle interests, donor transactions, publication interests and more. |
|
POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
80% FEMALE 18% MALE |
|
$100+ BUYERS |
$36.00/M |
$50+ BUYERS |
$26.00/M |
$75+ BUYERS |
$28.00/M |
1 MONTH BUYER |
$25.00/M |
3 MONTH BUYERS |
$20.00/M |
6 MONTH BUYERS |
$15.00/M |
AGE |
$10.00/M |
CREDIT CARD BUYERS |
$12.00/M |
DOLLAR COUNTS |
|
ENHANCEMENTS |
$10.00/M |
GENDER |
$9.00/M |
INCOME |
$10.00/M |
MULTI / SINGLE BUYERS |
$10.00/M |
PAYMENT TYPE |
$12.00/M |
POC |
$10.00/M |
POLITICAL PARTY |
$17.00/M |
SCF |
$9.00/M |
SOURCE |
$10.00/M |
STATE |
$9.00/M |
ZIP |
$9.00/M |
ADDRESSING |
KEY CODING |
$3.00/M |
DELIVERY FEE |
$75.00/F |
|