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The Teaching Trading Company Buyers list targets consumers who have made 3 or more product purchases to educate their children or gain knowledge on a topic like gardening or starting a home business. This audience is responsive to marketing offers for DVDs and videos, educational games, and homeschooling supplies. They purchase products ranging from electronics to books to enhance learning.
This list puts marketers in touch with buyers who want to learn a new skill or help their children succeed in school. They are homeschoolers, parents, and adults who want to instill a love of learning in the children and expand their own educational horizons. Teaching products help build self-esteem, develop motor skills, and improve cognitive thinking. This audience enjoys learning and giving their children the tools to be successful no matter the task. They travel to destinations including historical landmarks and museums to learn more about time eras, inventions and art. They send their children to preschool to get a good foundation before starting primary school. This audience has the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Teaching products purchased: lifestyle and educational magazines, parenting magazines, how-to manuals, training videos, educational software, board games, books, and electronic games, whiteboards, computers, audio tapes
Receptive to offers in: summer camp, clubs and associations, children’s toys, library membership, book clubs, reward recognition, storage organization, early learning
List Purchasers: publishers, educational retailers, continuing education providers, electronics providers, travel organizers, non-profit organizations, teacher supply providers, preschools, youth organizations, and credit card issuers
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