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The Sustainable Awareness Trading Post Buyers list targets consumers who have made 3 or more purchases of products that preserve natural resources or protect the environment from harm. This audience is responsive to marketing offers for green products, environmental fundraisers, recycling opportunities and more. They purchase products ranging from non-toxic cleansers to biodegradable plates to reduce mans carbon footprint on the earth.
This list puts marketers in touch with environmentally aware consumers who want to save natural habitats, reduce the use of chemicals on the land, enjoy clean drinking water, and reduce airborne pollutants from fossil fuels and factories. They are stewards of the land and recycle plastics, conserve energy, build with sustainable resources, and buy eco-friendly products. This audience enjoys the outdoors and does their part to help save wetlands, reduce pesticide usage, and conserve resources like timber. They donate to charitable causes that promote environmental awareness. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Environmental Awareness Products purchased: lifestyle magazines, eco-friendly cleansers, cloth grocery bags, rechargeable batteries, reusable water bottles, solar-powered lighting, biodegradable trash bags, trash compactors, compost bins, stainless steel straws, reusable water bottles
Receptive to offers in hybrid cars, electric cars, alternative fuels, green building materials, low water usage landscaping, energy-conserving blinds and awnings, environmental events, recycled footwear
List Purchasers: publishers, specialty retailers, solar power providers, continuing education providers, green product manufacturers, electronics providers, destination travel, non-profit foundations, and credit card issuers
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