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The College Themed Supply Essentials Warehouse Buyers list targets consumers who have made 3 or more purchases of supplies to attend colleges and universities, complete homework, and enjoy campus life. This audience is responsive to marketing offers for housing, financial aid and school supplies. They purchase products ranging from computers to dorm refrigerators for successful college life.
This list puts marketers in touch with parents of college age students, young adults entering college after high school graduation, and adults looking to upgrade job skills. They are seeking degrees, certification and licensing in fields such as healthcare, accounting, and law and need the resources to help them obtain a quality education. After graduation, this audience will look for employment that matches their skillsets. They rent an apartment off campus, live in a dorm and attend classes to earn their bachelors, masters or doctorate. They attend college functions like sports events, orientations, theater, conferences and festivals. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
College themed product purchased: lifestyle magazines, computers, laptops, software, electronics, binders, notebooks, totes, school logo apparel, dorm furnishings, lab supplies, decor, backpacks, notebooks, bookmarks, bookends, pens, college themed keychains, books, musical instruments, and sports equipment
Receptive to offers in: apparel, footwear, mobile devices, electronics, housewares, food and beverages, grants, scholarships, online education, trade schools, student loans, grooming and hygiene
List Purchasers: textbookpublishers, specialty retailers, job recruiters, music and DVD providers, continuing education providers, college clubs and associations, trade schools, and credit card issuers
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