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The Table Cookbook Supply Buyers list targets consumers who have made 3 or more purchases of cookbooks to help home chefs, cooks and bakers prepare delicious cuisine. This audience is responsive to marketing offers for food and beverages, kitchenware, and bakeware. They purchase products ranging from cookbook stands to recipe card holders to make a favorite recipe or try a new dish.
This list puts marketers in touch with primarily female consumers who purchase a variety of cookbooks to savor cultural foods like Italian, Mexican, Japanese, French and Thai. They also want recipes for vegan, organic, gluten-free, and diabetic diets. For those who like to entertain, they purchase cookbooks for barbecues, desserts, and drinks. These consumers prefer to prepare their food from fresh ingredients instead of premade or prepackaged products. When the holidays roll around, they buy cookbooks to make Thanksgiving dishes, Valentine desserts, and St. Paddy’s day spirits. Many cooks go online to create a personalized cookbook to share recipes with family and friends. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Cookbook products purchased: Ethnic, local cuisine, diet, health, vegetarian, barbecue, cocktail, breads, meats, salads, soups, single subject like salmon, community cookbooks, weeknight cooking, crock pot
Receptive to offers in: lifestyle and food magazines, kitchen appliances, food storage, barbecue equipment, kitchen furniture, cooking classes, barware, tableware, spices, cutlery, bakeware, glassware, mixers, pots and pans, cutting boards, storage/closet organization, electronics, mobile devices
List Purchasers: publishers, specialty retailers, appliance manufacturers, food and beverage providers, kitchen decor providers, electronics suppliers, household cleanser suppliers, barbecue equipment suppliers, adult continuing education, and credit card issuers |
