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The Specialty Modern Kitchenware Shop Buyers list targets consumers who have made 3 or more purchases of kitchen gadgets for setting the table or preparing a meal. This audience is responsive to marketing offers for food and beverages, housewares, and home decor. They purchase products ranging from microwave ovens to cutlery to cook, bake, fry and simmer savory dishes.
This list puts marketers in touch with primarily female consumers who purchase the appliances, tools and decor needed to bring out their inner chef. Consumers use their kitchen as a gathering for large holiday meals, to play board games or cards with friends, and enjoy coffee with a neighbor. They want plenty of cupboard space for dishes, pantry space for food, and counter space for knickknacks and kitchenware. They use kitchen gadgets for mixing, blending or chopping to make food preparation easy and convenient. This audience also likes to barbecue and will prepare side dishes for outdoor dining. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Kitchen products purchased: Refrigerators, ovens, stoves, microwaves, blenders, crockpots, dinnerware, silverware, canister sets, spice racks, oven mitts, whisks, knives, pots and pans, bakeware, glassware, dishes, caddies, utensils, mixers, colanders, choppers, cutting boards, peelers, measuring cups
Receptive to offers in: lifestyle and cooking magazines, kitchen appliances, food storage, cookbooks, indoor/outdoor entertainment, storage/closet organization, electronics, mobile devices, furniture, cooking classes, barware, destination travel, garden accessories, household cleansers
List Purchasers: publishers, specialty retailers, appliance manufacturers, food and beverage providers, home decor providers, electronics suppliers, chemical providers barbecue equipment suppliers, adult continuing education, and credit card issuers |
