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The Hiking, Tactical, and Camping Supply Store Buyers list targets consumers who have made 3 or more purchases of hiking equipment to get exercise and enjoy the outdoors. These hikers are responsive to marketing offers for sports equipment, fitness supplies and outdoor gear. They purchase products ranging from hiking boots to day packs for walking trails or climbing a mountain path.
This list puts marketers in touch with consumers who get out often to hike marked trails, explore areas around their campsites, and keep themselves fit and trim. Avid hikers enjoy the outdoors and will hike areas where they can enjoy the scenery, watch the wildlife or picnic by a lake. They like to stay in shape and reduce their risk of heart disease or high blood pressure. They eat nutritious foods and choose to walk, ride their bikes or take the stairs whenever they can. They subscribe to magazines that promote fitness, wellness, and healthy lifestyles. When not hiking, this audience goes to the fitness center, camping and fishing, and jogging through their neighborhood. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Hiking products purchased: hiking boots, walking shoes, walking sticks, backpacks, tents, binoculars, outdoor apparel, compasses, hydrated foods, rain gear, jackets, wildlife and pest repellent, shelters, headwear, sunglasses, sunscreen
Receptive to offers in: lifestyle and sports magazines, hydration, nutrition, hot and cold therapy, vitamins, supplements, first aid, GPS navigation, health, fitness equipment, snacks and sports drinks, outdoor gear, camping equipment, travel trailers, communication devices
List Purchasers: publishers, specialty retailers, travel and hospitality industry, fitness centers, exercise equipment manufacturers, skin care providers, sporting goods stores, footwear suppliers, food and beverage providers, sports apparel providers, and credit card issuers
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