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The Ultimate Hockey Product Warehouse Buyers list targets consumers who have made 3 or more purchases of hockey equipment for enjoyment on and off the rink. This audience is responsive to marketing offers for sports equipment, cold weather gear and physical fitness. They purchase products ranging from hockey sticks to protective wear to hit the puck across the ice and score the goal.
This list puts marketers in touch with consumers who enjoy the game of hockey or watching a televised NHL game from the arena, sports bar or living room. These consumers form leagues and play competitively, practice goal shots while skating on the ice, have children on school and athletic teams, and collect hockey themed memorabilia for gift giving. They play in positions like winger, forward, rover, and goaltender. They read up on player profiles, memorize stats and follow game scheduling. This audience participates in or watches other sports including football, baseball, and basketball. Many in this list are physically active and look to maintain fitness through exercise and healthy life choices. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Hockey products purchased: hockey sticks, pucks, helmets, mouth guards, gloves, chin straps, protective padding, ice skates, goalie nets, trading cards, collectibles, sports calendars, season tickets
Receptive to offers in: lifestyle and sports magazines, hydration, nutrition, hot and cold therapy, vitamins, supplements, diet and weight loss, health, fitness equipment, sports drinks, pain relief, live sporting events, televised sports packages, and outdoor gear
List Purchasers: publishers, specialty retailers, travel and hospitality industry, fitness centers, exercise equipment manufacturers, sporting goods stores, event organizers, youth leagues, entertainment industry, food and beverage providers, sports apparel providers, and credit card issuers
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