Boys Ranch Founded by Cal Farley-Donors Enhanced Mailing List

Boys Ranch Founded by Cal Farley is one of the nation's largest privately funded child and family service organizations. For 85 years, Cal Farley's has worked to meet the needs of children and families — at no cost to the families they serve, thanks to the continued generosity of their donors, and without seeking state or federal funds to support their work.

SEGMENTS COUNTS THROUGH 03/31/2025
314,203 TOTAL UNIVERSE / BASE RATE $80.00/M
 213,394 36 MONTH DONORS     $80.00/M
 152,951 24 MONTH DONORS     + $7.00/M
 95,391 12 MONTH DONORS     + $12.00/M
 68,856 6 MONTH DONORS     + $17.00/M
DESCRIPTION
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Since 1939, Boys Ranch Founded by Cal Farley has provided professional programs and services in a Christ-centered atmosphere to strengthen families and support the overall development of children.

 

The Boys Ranch donor is extremely generous and committed to the cause, donating close to $50 per donation on average. In addition to being strong prospects for other Human Services organizations, these donors have shown their responsiveness to other nonprofits including categories such as International Relief, Health, Arts & Culture, and Religion.

 

The donor names have been overlaid with demographic and psychographic information. Nonprofit and commercial mailers can target Boys Ranch Founded by Cal Farley donors with a variety of segments including Age, Income,  and various interests from Mail Order Buyers, Travel, Gardeners, Crafters, and Pet Owners.

 

AGE  
50+ 259,565
60+ 251,039
70+ 218,989
INCOME  
$25,000-$49,999 71,642
$50,000-$99,999 86,398
$100,000+ 56,641
LIFESTYLES  
BIBLE/DEVOTIONAL 109,358
BOOK READERS 234,309
CATS 66,293
COLLECTORS 126,605
COOKING 165,518
CRAFTS 136,311
DIY 123,501
DOGS 86,536
GARDENING 179,267
GRANDPARENTS 116,020
HOME FURNISHING 159,387
MAIL ORDER APPAREL 182,951
PETS 126,792
SPORTS 103,960
TRAVEL 171,909

 

 

Tap into this mature audience for Insurance, Health Newsletter, Gardening, Merchandise offers and much more!

 

Demographics

  • Average adult age 65

  • 45% of the donors are age 76+

  • Average income $55k

  • 56% female, 39% male

     

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 57% FEMALE 39% MALE  
SPENDING: $49.00 AVERAGE ORDER 
SELECTS
$10+ DONORS   $11.00/M
$20+ DONORS   $21.00/M
AGE   $16.00/M
GENDER/SEX   $8.00/M
HHI   $16.00/M
INCOM   
INTEREST   $16.00/M
LIFESTYLE   
NON-RECIPROCAL   $20.00/M
SCF   $8.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL  $75.00/F
FTP  $75.00/F
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