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The Strength and Conditioning Fitness Catalog Buyers list targets consumers who have made 3 or more purchases of exercise related products to strengthen muscle, increase stamina and stay fit. This audience is responsive to marketing offers that improves their health and keeps them feeling young. They purchase products ranging from treadmills to hand weights to stay in shape.
This list puts marketers in touch with consumers who purchase exercise equipment to use at home, while on the road, or at the gym. They purchase equipment to help them lose weight, firm arms and legs, and reduce their risk of disease. After working out, they are more energized, sleep better and feel mentally alert. They buy equipment for activities like aerobics, weight training, running, kick boxing, yoga, and jogging. These consumers want to make healthy lifestyle choices and will eat nutritious foods, watch their intake of alcohol and refrain from smoking. To get all the benefits of exercise, consumers also join health spas and fitness centers to achieve their goals.
They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Exercise equipment purchased: treadmills, exercise bikes, elliptical trainers, rowers, steppers, stair climbers, weight lifting machines, weight bench, kettle balls, jump ropes, stability balls, yoga mats, mini trampolines
Receptive to offers in: lifestyle and fitness magazines, running gear, exercise apparel, knee braces, back supports, cold packs, creams and gels, pedometers, vitamins, supplements, training videos, sports events, outdoor sports
List Purchasers: publishers, specialty retailers, fitness centers, healthcare providers, alternative care providers, pharmaceuticals, nutritionists, diet and weight loss centers, organic food and beverage providers, continuing education providers and credit card issuers |
