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The Scrapbooking Wishes Buyers list targets consumers who have made 3 or more purchases of scrapbook related products to preserve family histories and memories of special events. This audience is responsive to marketing offers that promote crafts, photography, card making and more. They purchase products ranging from scrapbook albums to stamp pads to celebrate memories of a wedding anniversary, family vacation or individual achievement.
This list puts marketers in touch with primarily female consumers who want much more than a photo album to commemorate life events. They fill the pages of scrapbooks with photos, artwork, personal messages, stickers, awards and ornate decor. They put scrapbooks together for themselves and to give as gifts to family and friends for cherished keepsakes. Whether working from the dining room table or a craft room, this audience seeks the tools to make their scrapbooks personable and unique. Scrap bookers often engage in related crafts including photography and sketching. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Scrapbooking products purchased: Photo albums, scrapbook albums, card stock, art pens, stencils, embossing tools, stamp pads, bric-a-brac, adhesives, ribbon, lace, sequins, glitter, colored markers, felt
Receptive to offers in: lifestyle magazines, DIY publications, how-to videos, craft books, totes, craft lighting, storage organization, craft clubs, project ideas, destination travel, photography
List Purchasers: publishers, apparel providers, hobby stores, specialty retailers, online catalogers, craft stores, travel organizers, DVD suppliers, event coordinators, craft room suppliers, clubs and associations, adult education providers, and credit card issuers |
