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The Art Supply Outfitters Product Category Buyers list targets consumers who have made 3 or more purchases of artist related products to sketch a drawing or paint a picture. This audience is responsive to marketing offers that promote crafts, creative expression, and painting supplies. They purchase products ranging from brushes to picture frames to furnish homes with artwork, sell at craft fairs and give as gifts.
This list puts marketers in touch with male and female consumers who sketch or paint landscapes, people, abstracts, wildlife and florals to capture the beauty of the world around them. This audience is comprised of skilled artists, crafters, and hobbyists who paint to create unique wall art, display in a home gallery or enjoy as a creative outlet. They paint from their kitchen tables, travel to desired destinations or set-up home studios to perfect their crafts. They take painting classes and attend galleries to view artist’s masterpieces. Painters and sketchers often engage in related craft projects including photography and sculpting. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Painting/Sketching products purchased: oils, acrylics, water colors, easels, canvas, sketching papers, instructional books, kid’s paint-by-number sets, brushes, palletes, sketching tables, towels, charcoal, pencils and tarps
Receptive to offers in: lifestyle magazines, DIY publications, how-to videos, craft books, material storage, totes, aprons, lighting, supply organization, project ideas, destination travel, cleaning supplies
List Purchasers: publishers, apparel providers, hobby stores, specialty retailers, online catalogers, craft stores, DVD suppliers, event organizers, craft room suppliers, clubs and associations, adult education providers, and credit card issuers |
