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The Woodworker's Workshop Guide Buyers list targets consumers who have made 3 or more purchases of woodworking related products to make wooden toys or furniture. This audience is responsive to marketing offers for handmade crafts, DIY home projects, and woodworking tools. They purchase products ranging from lathes to varnishes to create a one-of-a-kind piece often of heirloom quality.
This list puts marketers in touch with primarily male consumers who purchase woods like cherry, walnut, cedar and pine to create jewelry boxes, tables, benches, toy trains, and more for gifts and to furnish homes. This audience is comprised of skilled tradesmen, carpenters and hobbyists who enjoy making items by hand. They need the tools and equipment to set-up woodworking rooms in garages, sheds, shops and basements. They sand, paint, saw, drill, and hammer to take pieces of wood and turn them into a dresser or toy chest. Woodworkers often engage in related crafts including leatherworking or metalworking. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Woodworking products purchased: boards, plywood, sanders, chop saws, drills, presses, lathes, chisels, varnishes, stains, paints, clamps, routers, augers, hammers, jigs, bevels, adhesives, nails, furniture hardware, paint thinners
Receptive to offers in: lifestyle magazines, DIY publications, how-to videos, craft books, material storage, totes, shop lighting, organizers, woodwork patterns, project ideas, workbenches, cleaning supplies, safety gear, gloves
List Purchasers: publishers, apparel providers, hobby stores, specialty retailers, lumber stores, online catalogers, craft stores, DVD suppliers, event organizers, workshop organizers, clubs and associations, adult education providers, and credit card issuers |
