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The Knitting Pattern Design Product Buyers Group targets consumers who have made 3 or more purchases of knitting products to make clothing, clothing accessories and household items for personal use and as gifts. This audience is responsive to marketing offers that promote DIY projects, handmade crafts and interior decorating. They purchase products ranging from knitting needles to looms to create items like sweaters and table runners.
This Group puts marketers in touch with primarily female consumers who purchase knitting products to create unique items from scratch. Knitting offers them relaxation and the satisfaction of creating handbags, plush toys, and caps for personal use themselves and loved ones. They apply stitching techniques including the chain stitch, V stitch and popcorn stitch to create their designs. Knitting enthusiasts often engage in related crafts including crochet and needlepoint. They buy products from yarn stores, specialty retailers, online catalogs and big box discount stores. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Knitting products purchased: yarn, stitch markers, magnifiers, tape measures, thimbles, scissors, sequins, sewing needles, lace, ribbon, appliques, thread, aprons, patterns, bric-a-brac, zippers, Velcro, buttons
Receptive to offers in: lifestyle magazines, DIY publications, how-to videos, craft books, knitting storage, yarn totes, project lighting, organizers, crafting tables, craft room furnishings, knitting patterns, project ideas
List Purchasers: publishers, apparel providers, electronics providers, fabric stores, retail stores, craft stores, yarn stores, DVD suppliers, event organizers, sewing machine manufacturers, closet organizers, and credit card issuers |
