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The Everything Crochet and Weaving Store Buyers Group targets consumers who have made 3 or more purchases of crochet materials to make clothing, clothing accessories and household goods for themselves, friends and family. This audience is responsive to marketing offers that encourage DIY projects, handmade crafts and home decorating. They purchase products ranging from wool to crochet hooks to create items like baby booties and scarves.
This Group puts marketers in touch with primarily female consumers who purchase crochet products to create items from yarns and threads. This audience prefers to make clothing accessories and household decor that is personalized and one-of-a-kind. They crochet mittens, sweaters, handbags, doilies, caps, socks, placemats, pot holders, slippers, throws, purses, plush toys, and baby blankets for personal use and as gifts. They apply stitching techniques such as the chain stitch, double crochet stitch, V stitch and popcorn stitch to create their designs. Crochet enthusiasts often participate in related crafts including knitting and needlepoint.They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Crochet products purchased: crochet needles, yarn, stitch markers, magnifiers, tape measures, thimbles, scissors, sequins, sewing needles, lace, ribbon, appliques, thread, aprons, patterns, bric-a-brac, zippers, Velcro, buttons
Receptive to offers in: lifestyle magazines, DIY publications, how-to videos, craft books, sewing storage and totes, project lighting, organizers, crafting tables, craft room furnishings, crochet patterns, project ideas
List Purchasers: publishers, apparel providers, electronics providers, fabric stores, retail stores, craft stores, yarn stores, DVD suppliers, event organizers, sewing machine manufacturers, closet organizers, and credit card issuers |
