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The Sewing Keepsake Equipment and Supplies Buyers Group targets consumers who have made 3 or more purchases of stitching items to sew clothing, draperies and more for themselves, friends and family. This audience is responsive to marketing offers that promote creativity, handmade projects and DIY home decor. They purchase products ranging from fabric to sewing machines to create a unique wedding dress, kitchen valance or grandchild’s puppet.
This Group puts marketers in touch with primarily female consumers who purchase sewing materials to create items from cotton fabric, leather, silk, wool, and linen. This audience prefers to make clothing and household decor that is one-of-a-kind instead of store bought. They hand-stitch or use a sewing machine to create pillow covers to accent living areas, a tote to carry supplies, or a food warmer to keep casseroles hot. Sewing enthusiasts often enjoy other crafts including knitting and quilting. They buy goods from fabric stores, specialty retailers, online catalogs and big box discount stores. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Stitching products purchased: sewing machines, scissors, sequins, sewing needles, lace, ribbon, fabric, felt, appliques, bobbins, thread, aprons, patterns, irons, bric-a-brac, zippers, Velcro, buttons
Receptive to offers in: lifestyle magazines, DIY publications, how-to videos, craft books, sewing storage and totes, sewing tables, sewing room furnishings, pattern suppliers, project ideas
List Purchasers: publishers, apparel providers, electronics providers, fabric stores, retail stores, arts and crafts outlets, DVD suppliers, event organizers, sewing machine manufacturers, closet organizers, and credit card issuers |
