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The Artful Club Product Buyers Group targets consumers who have made 3 or more purchases of craft items to make handmade items like quilts and wooden toys for themselves, friends and family members. This audience is responsive to marketing offers that encourage creativity, DIY projects and home decorating. They purchase products ranging from fabric to woodworking tools to complete projects they display at home, sell at craft fairs or give as gifts.
This Group puts marketers in touch with both male and female consumers who purchase crafts materials to create wall art, pottery pieces, necklaces or dolls. This audience enjoys completing craft projects that are unique versus off the shelf. This audience includes hobbyists, artists, career professionals, retirees, homemakers, and young adults who often enjoy more than one craft. Craft projects can include sewing, quilting, knitting, stained glass, crocheting, jewelry making, scrapbooking, painting, beading, clay sculpting, and woodworking. This audience has the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Craft products purchased: craft kits, easels, beads, yarn, sewing machines, looms, knitting needles, doll making accessories, fabric, buttons, ornaments, string, glitter, scissors, sequins, artist canvas, acrylics, paint brushes, glue, sewing needles, card stock, ink, stencils, photo albums, stickers, rubber stamps, lace, ribbon, fabric, felt, canvas, craft sticks, appliques, easels, and aprons
Receptive to offers in: lifestyle magazines, DIY publications, craft shows, how-to videos, craft books, craft storage and totes, crafting tables, craft room furnishings, adult education
List Purchasers: publishers, apparel providers, electronics providers, fabric stores, retail stores, arts and crafts outlets, hobby stores, DVD suppliers, event organizers, artist supply stores, closet organizers, and credit card issuers |
