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Learning Toddler Style Product Buyers Group targets consumers who have made 3 or more purchases of apparel, toys, furniture and more for their preschool child. This audience is responsive to marketing offers that keep toddlers safe, provide comfort, help educate and be entertained. They purchase products ranging from car seats to picture books for active on-the-go tots.
This Group puts marketers in touch with parents, grandparents, and family members who purchase merchandise for toddlers. At this stage, toddlers grow rapidly and parents need products that keep up with their busy toddler. They buy products to outfit the child’s bedroom, encourage play, keep them from harm, learn basic skills, develop motor skills and stimulate cognitive thinking. This audience is primarily comprised of parents with young children, infants and primary grade children. They buy goods from specialty retailers, online catalogs and big box discount stores. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Toddler products: playroom furniture, beds, dressers, toy storage, plush toys, high chairs, diapers, apparel, shoes, blankets, strollers, educational electronics, children’s movies, changing tables, music, bath toys
Receptive to offers in: lifestyle and parenting magazines, children’s decor, educational games, furniture, clothing, footwear, foods and beverages, daycare, parenting classes, play groups
List Purchasers: publishers, children’s furnishing suppliers, home decor providers, apparel providers, electronics providers, preschools, family-friendly restaurants, insurance providers, healthcare providers, financial advisors, event coordinators and credit card issuers |
