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The Kid's Bliss Creative Craft Collection Product Buyers Group targets consumers who have made 3 or more purchases of craft items for children to design and make their own jewelry, stained glass and more. This audience is responsive to marketing offers that encourage a child’s imagination, independence, and healthy developmental growth. They purchase products ranging from yarn to woodworking kits to instill a love of creating something with their own hands.
This Group puts marketers in touch with parents, grandparents and family members who purchase arts and crafts products.Crafts are purchased for children for holidays, birthdays and afterschool projects. Crafts improve cognitive thinking, motor skills and more… all while having fun. This audience buys single craft products like paints along with kits to make a necklace for mom, weave a potholder, make a greeting card, or start a scrapbook. They buy goods from hobby shops and craft stores, specialty retailers, online catalogs and big box discount stores. These prospects are of all ages and income levels and have 1 or more child in the household. They usually enjoy craft projects themselves such as sewing or quilting. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Craft products purchased: beads, yarn, stained glass, doll making, ornaments, string, paper, models, glitter, scissors, sequins, paint-by-numbers, crayons, paint brushes, glue, sewing needles, card stock, ink, stencils, stickers, rubber stamps, lace, ribbon, fabric, felt, canvas, craft sticks, appliques, easels, and aprons
Receptive to offers in: lifestyle and parenting magazines, videos and games, sports equipment, outdoor toys, pool toys, educational games, footwear, foods and beverages
List Purchasers: publishers, apparel providers, electronics providers, summer camp coordinators, schools, retail stores, arts and crafts outlets, DVD suppliers, youth organizations, insurance agencies, children’s book and magazine publishers, educational toy providers, and credit card issuers |
