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The Kids Bliss Book Collection Product Buyers Group targets consumers who have made 3 or more purchases of books to encourage children to read. This audience is responsive to marketing offers that educate, entertain, and stimulate healthy developmental growth. They purchase products ranging from first readers to mystery series sets for their childs reading pleasure.
This Group puts marketers in touch with parents, grandparents, and other family members who purchase books for babies, toddlers, tweens, and teens. They start by reading bedtime stories to newborns and babies and then teach children to read as they age. This audience buys books and accessories from book stores, online catalogs, and big-box discount stores. Prospects are of all ages and income levels, have 1 or more children in the household and are usually avid readers themselves. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Childrens book products purchased: picture books, early readers, rhyming, autobiography, textbooks, chapter books, young teen, young adult, poetry, fable, and religious
Receptive to offers in childrens magazines, teen magazines, book club membership, videos and games, music, sports equipment, outdoor toys, educational games, foods, and beverages
List Purchasers: publishers, childrens bedroom furnishers, apparel providers, event coordinators, electronics providers, summer camp coordinators, schools, family restaurants, boys and girls clubs, parks and rec, insurance providers, healthcare providers, financial advisors, event coordinators, and credit card issuers |
