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The Book and Music Collector's Choice Product Buyers Group targets consumers who have made 3 or more purchases of books, downloadable music or tapes, and movie DVDs. This audience is responsive to marketing offers that provide entertainment, relaxation, and educational resources. They purchase products ranging from audio books to ear buds to how-to DVDs for reading, listening, and viewing pleasure.
This Group puts marketers in touch with consumers who purchase products for personal entertainment pleasure. They read classical novels, study text for a school exam, listen to music while working out, and watch videos or movies with family. These consumers purchase the newest releases to keep their home libraries, music collections and DVDs up to date. Prospects are of all ages and income levels, enjoy visual and audio arts, and often have children in the household. They plan outings to book signings, movie theaters, and concerts. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Book/music/DVD products purchased: children’s movies/books/DVDs, hardback books, softcover books, country music, rock and roll, pop, jazz, Christian music, music players, book covers
Receptive to offers in: lifestyle magazines, newspapers, home library furnishings, DVD storage, music players, stereos, hand-held devices, home theater equipment, televisions
List Purchasers: publishers, book clubs, book stores, home goods stores, home furnishers, apparel providers, event coordinators, electronics providers, hospitality industry, and credit card issuers |
