Carney Direct Audiences - Consumer Masterfile Mailing List

Carney Direct Audiences - Consumer Masterfile - Want to be sure you're maximizing visibility and optimizing return? Add onboarded cross device digital display to the mix! Via Desktop, Mobile, Facebook, Instagram, Streaming Audio, Video and more!

SEGMENTS COUNTS THROUGH 05/07/2025
299,400,000 TOTAL UNIVERSE / BASE RATE $300.00/M
 299,400,000 CONSUMER ADDRESSABLE    
 299,400,000 CONSUMER REACHABLE    
DESCRIPTION
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Carney Direct Audiences - Consumer Masterfile - Want to be sure you're maximizing visibility and optimizing return? Add onboarded cross device digital display to the mix! Via Desktop, Mobile, Facebook, Instagram, Streaming Audio, Video and more!

 

The base CPM includes all deployments, analysis and reporting.

 

1. Create your ideal direct target audience - whether based on your own internal analytics or modeling, Carney is able to provide these services for you as well - select B2B and/or Consumer audiences with key demographics and intent behavior.

 

2. Initial email deployment to the broad target audience. Read the results, refine your second email message, and amplify the original target audience/further tailor it based on measured learnings. Third email deployment is a strong closing message to each subaudience - the opens/clickers and a custom call to action for the non-opens.

 

3. Combine all reporting from the campaign to now append contact data for the entire audience which is available for more emailing, direct mail or telemarketing spanning the complete spectrum - sales ready leads you’ve generated all the way across to the non-engaged broad recipients.

 

 

Recommended Usage: Catalog, Publications, Retail, Apparel, Fundraisers, Homeowners, Renters, Sports, Financial, Educational, Mortgage, Insurance, Travel, and more.

 

  

Consumer Buyer Selects ($15.00/M)
Apparel Children
Apparel Men
Apparel Men Big And Tall
Apparel Women
Apparel Women Petite
Apparel Women Plus Sizes
Apparel Young Men
Apparel Young Women
Audio Books And Music Buyer
Auto Parts Buyer
Beauty Cosmetics
Books and Magazines
Children Products
Gardening Products
Health And Beauty Products
High End Appliances
Hunting and Shooting Products
Jewelry
Lifestyles/Interests/Passions Buyer
Luggage
Mail Order Buyer
Mail Order Responder
Online Purchasing Indicator
Photography And Video Equipment Buyer
Religious/Inspirational Buyer
Sports And Leisure Buyer
Value Priced General Merchandise

 

Consumer Credit Card User ($15.00/M)
Premium Card
Bank Card
Upscale Department Card
Credit Card
Travel/Entertainment Card
Gas/Department/Retail Card
Credit Card Unknown
Mastercard Gold Premium
Membership Clubs
Discover Gold Premium
Discover Regular
Gas/Retail Regular
Mastercard Regular
Credit Card New Issue
Visa Gold Premium
Visa Regular
American Express Gold Premium
American Express Regular
Gas/Retail Gold Premium

 

Consumer Donor Selects ($15.00/M)
Donation Contribution
Mail Order Donor
Charitable Donation
Animal Welfare Charitable Donation
Arts Or Culture Charitable Donation
Children Charitable Donation
Environment OR Wildlife Charitable Donation
Environment Issues Charitable Donation
Health Charitable Donation
International Aid Charitable Donation
Political Charitable Donation
Political Conservative Charitable Donation
Political Liberal Charitable Donation
Community Charities
Religious Charitable Donation
Veteran Charitable Donation
Other Charitable Donation

 

Consumer Interest Selects ($15.00/M)
Arts
Arts And Antiques
Auto Work
Aviation
Avid Collector
Board Games And Puzzles
Boating/Sailing
Camping
Career Interest
Cat Owner
Children Interests
Collectibles Antiques
Collectibles Coins
Collectibles General
Collectibles Lifestyle Interests And Passions
Collectibles Military Weaponry
Collectibles Sports And Memorabilia
Collectibles Stamps
Collectibles Art
Collectibles Grouping
Computing Home Office
Cooking Grouping
Cooking General
Cooking Gourmet
Crafts
Cruise Vacations
Diet And Weight Loss
Dog Owner
Domestic Travel
Education Online
Exercise Aerobic
Exercise Running/Jogging
Exercise Walking
Fishing
Outdoors Grouping
Food And Wines
Gambling
Golf
Health And Medical
Home And Gardening
Home Furnishings And Decor
Home Improvement Grouping
Home Improvement/DIY
House Plants
Hunting/Shooting
Interest Career Improvement
Interest In Christian Families
Interest In Grandchildren
Interest In Parenting
Interest In Pets
International Travel
Interest In Equestrian
Knitting/Needlework
Motorcycling
Musical Instruments
Nascar
Natural Foods
Other Pet Owner
Photography
Scuba Diving
Self Improvement
Smoking
Snow Skiing
Telecommunications
Tennis
Travel
Woodworking
Working Women

 

Consumer Mortgage Data ($15.00/M)
Most Recent Mortgage Type
Type of loan
Community Development Authority
Conventional
FHA
Private Party Lender
Small Business Administration
VA
Wrap-Around Mortgage

 

Consumer Mortgage Type ($15.00/M)
Rate of Loan
Adjustable
Balloon
Fixed

 

Consumer Reading Interests ($15.00/M)
Audio Books
Current Affairs
Financial/Newsletter Subscribers
General
History/Military
Magazines
Religious
Science Fiction
Science/Space

 

Consumer Second Mortgage Data ($15.00/M)
Type of Loan
Community Development Authority
Conventional
FHA
Private Party Lender
Small Business Administration
VA
Wrap-Around Mortgage

 

Consumer Second Mortgage Type ($15.00/M)
Rate of Loan
Adjustable
Balloon
Fixed

 

Consumer Spectator Sports ($15.00/M)
Spectator Sports Auto/Motorcycle/Racing
Spectator Sports TV
Spectator Sports Football
Spectator Sports Baseball
Spectator Sports Basketball
Spectator Sports Hockey
Spectator Sports Soccer

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: COMPILED LISTS, MULTI SOURCED 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
AGE   $10.00/M
CONSUMER BUYER SELECTS   $15.00/M
CONSUMER CREDIT CARD USER   $15.00/M
CONSUMER DONOR SELECTS   $15.00/M
CONSUMER INTEREST SELECTS   $15.00/M
CONSUMER MORTGAGE DATA   $15.00/M
CONSUMER MORTGAGE TYPE   $15.00/M
CONSUMER READING INTERESTS   $15.00/M
CONSUMER SECOND MORTGAGE DATA   $15.00/M
CONSUMER SECOND MORTGAGE TYPE   $15.00/M
CONSUMER SPECTATOR SPORTS   $15.00/M
EMAIL RETARGETING   $350.00/F
FACEBOOK (NEWSFEED) / INSTAGRAM   $20.00/M
GENDER   $10.00/M
GEO (SCF, STATE, ZIP)   $10.00/M
INCOME   $10.00/M
MOBILE/DESKTOP - INTERSTITIAL   $15.00/M
NATIVE MEDIA   $20.00/M
STREAMING AUDIO - SPOTIFY   $50.00/M
VIDEO   $20.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
EMAIL  $75.00/F
EMAIL DEPLOYMENT  $50.00/M
FTP  $75.00/F
HTML SET UP  $150.00/F
SUPPRESSION  $150.00/F
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