Popular Woodworking Magazine Mailing List

Popular Woodworking Magazine is dedicated to providing its audience with content that will educate and provide authoritative woodworking instruction to all levels of the woodworking enthusiast. Each issue presents projects, tools and techniques to fuel their passion. Popular Woodworking is one of the most respected woodworking information providers today.

SEGMENTS COUNTS THROUGH 05/31/2025
53,318 TOTAL UNIVERSE / BASE RATE $110.00/M
 34,512 12 MONTH ACTIVE SUBSCRIBERS     + $7.00/M
 16,465 6 MONTH ACTIVE SUBSCRIBERS     + $11.00/M
 54,214 EXPIRES     $85.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $75.00/M
  INSURANCE RATE     $75.00/M
  NON RECIPROCAL CHARGE     + $20.00/M
DESCRIPTION
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Part of Active Interest Media’s Home Group, Popular Woodworking Magazine has delivered articles and commentary from America’s best and brightest woodworkers for more than 30 years. The editorial focus is a committed philosophy of hybrid woodworking – blending the best of hand tool and power tool woodworking. Editorial content is authoritative, accurate and complete.

 

Woodworking projects are provided for every skill level ranging from simple (but attractive) projects that use basic joinery, to complex furniture plans using advanced woodworking techniques. Nearly every project also comes with a SketchUP model.

 

The Popular Woodworking reader is a passionate, dedicated woodworker who relies on the magazine content to expand and improve their woodworking skills and knowledge. A mature, primarily male audience of do-it-yourselfers, they are prime targets for commercial offers including: home improvement, woodworking products, crafts, tools, general merchandise and services.

 

Popular Woodworking Magazine Presents a Hands-On Audience

  • 97% male
  • Average age 60
  • Average Income $135,823
  • 92% Homeowners
  • 88% use magazines to stay informed about woodworking
  • On average 28 years in woodworking
  • Spend $3,325 per year on woodworking
  • 62% make furniture, 60% Cabinetmaking, 50% outdoor projects

 

The Home Group of Active Interest Media offers a diverse group of prospects that are active, passionate & responsive.

 

Please inquire on available enhancements

 

MI, RI, IL, ARE OMITTED FROM ALL LIST ORDERS

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 3% FEMALE 97% MALE  
SPENDING: $22.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $21.00/M
12 MONTH HOTLINE   $7.00/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
CHANGE OF ADDRESS   $16.00/M
GENDER/SEX   $10.00/M
LIFESTYLE   $16.00/M
NON RECIPROCAL FEE   $20.00/M
PAID   $12.00/M
RENEWALS   $16.00/M
SCF / ZIP / STATE   $10.00/M
SOURCE   $12.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $65.00/F
FTP  $65.00/F
ZIP TAPE  $35.00/F
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