Part of Active Interest Media’s Home Arts Group, Horticulture is much more than simply a magazine – it represents a thriving community of gardeners who connect daily with each other through multi-media outlets—print, website, online workshops, radio/podcasts, online forums, social media sites, e-Newsletters, online garden shops, and more.
Horticulture’s mission is to connect a passionate community of gardeners who together will perpetuate the art and science of smart gardening across abilities, specialties and gardening locations. For over 100 years, Horticulture has provided expert ideas and advice for gardeners to grow by—for without gardeners there are no gardens.
Horticulture’s audience is affluent homeowners as well as landowners, on average 6.7 acres. They are experienced gardeners with an average 27+ years. They spend over $1,350 per year on garden related products for both ornamental and herb/vegetable gardens. They take pride in their gardens to relax, entertain and photographs.
A mature primarily female audience of influencers, with an above average income, they are prime for commercial offers including: general merchandise, health, personal care, travel and more. With a passion for gardening, they respond to Environmental Fundraising appeals as well as Cultural, Children’s and Humanitarian.
Horticulture Presents an Affluent, Active Audience
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75% female
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75% of the audience range between 55-74 years of age
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Average Income $115,500
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Homeowners, (avg. value $397,000)
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Gardening for an average of 37.3 years
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14,800-square-feet of ornamental gardens
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4,600-square-feet of herb/vegetable gardens
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