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The Yankee Publishing Inc.'s (YPI) masterfile audience desires the insider view of New England. YPI helps consumers plan perfect travel excursions and its engaging editorials bring home the distinct style, rich architectural heritage, food traditions and robust landscape of New England which provide consumers the opportunity to develop their ideal living spaces.
Through the Wiland modeling program, participants of this database have the opportunity to apply their house or prospecting model to YPI's subscribers in order to
better target prospects. This can be utilized for new test opportunities or expansion activity on the file. |
