|
COUNTS THROUGH 12/30/2025 |
|
|
| 158,640 |
TOTAL UNIVERSE / BASE RATE |
$110.00/M |
| 158,640 |
ACTIVE SUBSCRIBERS |
$110.00/M
|
| 19,161 |
OCTOBER’25 ACTIVE SUBSCRIBERS |
+
$20.00/M
|
| 53,327 |
AUGUST’25-OCTOBER’25 ACTIVE SUB |
+
$15.00/M
|
| 88,865 |
MAY’25-OCTOBER’25 ACTIVE SUB |
+
$10.00/M
|
| 4,541 |
CHANGE OF ADDRESS |
+
$12.00/M
|
| 353,981 |
EXPIRES |
$70.00/M
|
| |
FUNDRAISER RATE |
$75.00/M
|
| |
NON-PROFIT RATE |
$80.00/M
|
| |
CATALOG RATE |
$80.00/M
|
|
|
|
Based in Dublin, New Hampshire, Yankee Magazine was founded in 1935 and is the iconic American magazine covering the finest that New England has to offer. Capturing the flavor of New England with an insider view and welcoming voice, Yankee Magazine helps consumers around the country plan perfect travel excursions, and its engaging lifestyle features bring home the distinct style, rich architectural heritage, and celebrated food traditions which define New England culture. Each issue also features compelling stories, award-winning photography and art, and some of the best feature writers in the country.
Demographics/Profile
Average Age 60+
Average Income $50K+ |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
56% FEMALE 30% MALE |
| SPENDING: |
$24.00 AVERAGE ORDER |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| 3 MONTH HOTLINE |
$15.00/M |
| 6 MONTH HOTLINE |
$10.00/M |
| CANCELLATION RUN CHARGES |
$15.00/M |
| COA |
$12.00/M |
| GENDER/SEX |
$8.00/M |
| NEW TO FILE |
$10.00/M |
| NON RECIPROCAL |
$20.00/M |
| PAID |
$11.00/M |
| RENEWALS |
$10.00/M |
| SCF |
$8.00/M |
| SOURCE |
$11.00/M |
| STATE |
$8.00/M |
| ZIP |
$8.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| DELIVERY FEE |
$75.00/F |
|
