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Condé Nast is a global media company whose portfolio includes many of the world's most respected and influential properties that focus on fashion, travel, food, home, technology, and culture. They deliver premium content that is the hallmark of their world-class brands.
Magazine titles include: Architectural Digest, Bon Appetit, Conde Nast Traveler, GQ, The New Yorker, Vanity Fair, Vogue and Wired.
Using their extensive, data-rich historical and transactional customer database, along with multi-sourced enhancements Conde Nast offers mailers the option of building a Good Customer Match Model, a Mail Match Model or a Mailed Regression Model.
Good Customer Match Model
This model finds prospects that most closely resemble a mailer's best customers or donors. The model is built by taking a cross-section of a mailer's "best customers" and matching them up against the Condé Nast Model universe. A minimum of 100,000 best customers or donors should be provided. Regression analysis determines which variables are the most predictive for identifying those Conde Nast subscribers who "look" the most like the mailer's best customers or donors.
Mailed Response
This model uses actual responders from the mailer's cross-section mailing of Condé Nast. A large enough cross section must be tested in order to yield 1,000 (net) responders. The responders are returned along with a copy of the net names mailed file. The characteristics that are most likely to generate positive results are identified and a scoring equation is developed.
Mail-Match Model
Similar to the Response Model, but instead of mailing an Nth of the Condé Nast file, the mailer forwards a copy of their most recently completed campaign (flagging responders). Using all the data received from all of the lists mailed from that campaign (or multiple campaigns), a model is built.
Upon completion of the model build, a modeling report will be provided. Model builds typically take 6-8 weeks to complete, but timing varies. Please allow 3 business days to process model orders. |
