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Bon Appétit, published by Condé Nast, is where food and culture meet. The award-winning No. 1 food lifestyle brand covers food through the lens of cooking, fashion, travel, technology, design and home. Bon Appétit appeals to a variety of readers: experienced cooks will find plenty of articles that improve their skills, while those new to the kitchen will learn the basics and more with the friendly and accessible format. When readers are crunched for time, they turn to Bon Appétit for creative, fresh, and modern dishes that can be made in just a few minutes.
Subscribers are not only food enthusiasts, they are life enthusiasts. They enjoy traveling, the fine arts and are dialed-in to local, state and global news events. Bon Appetit subscribers are upscale, educated and responsive to offers that enhance and enrich their lives, including travel, newsweeklies, literary, lifestyle and regional publications. Nonprofits, particularly humanitarian and cultural, will find these subscribers a consistently supportive and generous audience.
Demographic Profile:
Median Age 49
Median HHI $97,418
College Educated 67%
Married 71%
Professional/Managerial 52%
Bon Appétit subscribers index significantly above average in the following Categories:
Top Lifestyle Categories:
Exercise
Playing Tennis
Travel, International
Top Purchase Categories:
Travel
Online Purchases
Furniture
Personal Care |
