Allure Magazine & Enhanced Mailing List

Allure, published by Condé Nast, is the beauty expert - an insiders' guide to a woman's total image. It is the world's most trusted voice in beauty, with vibrant, beauty-forward imagery, unparalleled expertise, and smart, candid storytelling. Inspiring and encouraging, Allure celebrates inclusivity in beauty; it drives the cultural conversation around representation, helping to expand the way society sees beauty and subscribers see themselves.

SEGMENTS COUNTS THROUGH 10/31/2023
552,775 TOTAL UNIVERSE / BASE RATE $70.00/M
 552,775 FORMER SUBSCRIBERS     + $70.00/M
 239,849 SEPT'22-OCT'23 FORMER SUBSCRIBERS    
DESCRIPTION

Allure, published by Condé Nast, is the beauty expert - an insiders' guide to a woman's total image. It is the world's most trusted voice in beauty, with vibrant, beauty-forward imagery, unparalleled expertise, and smart, candid storytelling. Inspiring and encouraging, Allure celebrates inclusivity in beauty; it drives the cultural conversation around representation, helping to expand the way society sees beauty and subscribers see themselves.

 

Allure subscribers are beauty lovers interested in the trends, people, innovations, procedures, and products that matter most in makeup, skin, hair, and wellness.

 

Demographic Profile:
Median Age 32.4
Median HHI $70,735
College Educated 51%
Married 64%
Professional/Managerial 45%

 

Allure subscribers index significantly above average in the following Categories:

Top Lifestyle Categories:
Exercise
Fashion
Travel, Cruise

Top Purchase Categories:
Personal Care
Women's Apparel
Beauty
Jewelry
Health

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 83% FEMALE 8% MALE  
SPENDING: $8.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $14.00/M
3RD PARTY BLOW IN   $10.00/M
6 MONTH HOTLINE   $9.00/M
ADULT AGE   $16.00/M
CANCELLATION RUN CHARGES   $15.00/M
CHILD PRESENCE   $16.00/M
CHILDS AGE   $16.00/M
COA   $14.00/M
CONTRIBUTERS/DONORS   $16.00/M
ETHNIC/ETHNICITY   $16.00/M
GENDER/SEX   $9.00/M
GIFT GIVERS   $15.00/M
GRANDPARENT   $16.00/M
HOME OWNER   $16.00/M
INCOME SELECT   $16.00/M
LIFESTYLE   $16.00/M
MULTI-BUYERS   $15.00/M
NEW TO FILE   $15.00/M
NON RECIPROCAL   $10.00/M
PAID   $9.00/M
PRODUCT BYRS   $16.00/M
RELIGION   $16.00/M
RENEWALS   $15.00/M
SCF   $9.00/M
SOURCE   $15.00/M
STATE   $9.00/M
ZIP   $9.00/M
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
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