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THE BABY BOOMERS AGE 55-73 PUBLICATION AND PRODUCT BUYERS ACCORDING TO THE US CHAMBER OF COMMERCE FOUNDATION, BABY BOOMERS (ALSO KNOWN AS BOOMERS) ARE THE DEMOGRAPHIC COHORT FOLLOWING THE SILENT GENERATION AND PRECEDING GENERATION X. THE BABY BOOM GENERATION IS MOST OFTEN DEFINED AS THOSE INDIVIDUALS BORN BETWEEN 1946 AND 1964 AND DUE TO DO A MASSIVE INCREASE IN BIRTHS FOLLOWING WORLD WAR II AND THEY MADE UP ALMOST 40 PERCENT OF THE NATION’S POPULATION. GEN X FOLLOWS THE BABY BOOM GENERATION AND PRECEDES GENERATION Y OR THE MILLENNIAL GENERATION. THE 1960S WAS THE DECADE THAT DEFINED THE BOOMERS. THE MUSIC, EVENTS, AND SOCIAL CHANGES LEFT A PERMANENT IMPRINT. BOOMERS BORN BETWEEN `46 AND `51 WERE YOUNG TEENAGERS. THEY ARE ENTREPRENEURIAL-MINDED, VALUE WORK, SELF-DIRECTED AND NOT SO TECHNOLOGY SAVVY AS LIKE THAT OF THE OTHER GENERATIONS.
BABY BOOMERS NEED PRODUCTS AND SERVICES THAT COMPLEMENT THEIR LIFESTYLES. tHEY PURCHASE PRODUCTS INCLUDING APPAREL, PUBLICATIONS, AUTOMOBILES, APPLIANCES, HOME DECOR FOR AGING ADULTS, MOBILE DEVICES AND HEALTH-RELATED DEVICES, ALONG WITH FOOD SERVICES, SUPPLEMENTS, PERSONAL GROOMING SUPPLIES AND SO MUCH MORE.
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