Popular Mechanics Mailing List

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Popular Mechanics, published by Hearst Magazines, empowers readers to navigate the increasingly complex, technological world around them. Each issue engages readers with breakthroughs in the latest innovations in science and technology; educates with informative "how-to" stories on automotive, home and digital technology; and motivates action with product reviews and comparison tests of the newest equipment and products.

Subscribers are first adapters - their mindset - the hunger to know, the desire to investigate and learn - drives them to explore, experiment and experience a wide range of interests.

Demographic Profile:
Median Age 49.7
Age 18-24 6.8%
Age 18-34 22.8%
Age 25-34 16.1%
Age 35-49 27.8%
Age 50+ 49.4%
Married 58.6%
Never Married 24.9%
Bachlor's Degree/Post Grad Degree 29.1%
Any College 65.1%
Median HHI $74,858
HHI $50K+ 67.8%
HHI $75K+ 49.9%
HHI $100K+ 34.8%
Median value of owned home $235,166

Illinois , Michigan and New Jersey names are not released.

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