House Beautiful Mailing List

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House Beautiful, published by Hearst Magazines, is the leading authority on American design and decoration, celebrating the art of living. First published in 1896, it is the oldest still-published shelter magazine. With alluring photography, candid conversations with top designers and original decorating ideas, House Beautiful invites readers to dream about what their spaces should be and empowers them to makes those dreams a reality.

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House Beautiful, published by Hearst Magazines, is the leading authority on American design and decoration, celebrating the art of living. First published in 1896, it is the oldest still-published shelter magazine. With alluring photography, candid conversations with top designers and original decorating ideas, House Beautiful invites readers to dream about what their spaces should be and empowers them to makes those dreams a reality.

 

Subscribers are affluent homeowners who believe a beautiful life begins at home. They are interested in the best in home design and lifestyle, entertaining, decorations, gifts and more.

 

Demographic Profile:
Median Age 58.5
Age 18-34 9.9%
Age 35-44 8.3%
Age 45-54 19.7%
Age 35-54 28.0%
Median HHI $68,788
HHI $75,000+ 45.9%
HHI $100,000+ 33.1%
HHI $150,000+ 18.5%
Married 54.2%
Any Children 31.7%
Attended College+ 60.9%
Graduated College+ 22.9%
Employed 47.7%
Professional/Managerial 21.9%
Homeowner 75.6%
Median Home Value .$284,700
Home Value $250,000+ 42.0%
Home Value $440,000+ 23.2%

 

Illinois, Michigan and New Jersey names are not released.

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MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: DIRECT MAIL SOLD 
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GEO: USA 
GENDER: 74% FEMALE 11% MALE  
SPENDING: $12.00 AVERAGE ORDER 
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KEY CODING  $0.00/M
DELIVERY FEE  $75.00/F
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