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Exchange Only
Hearst is one of the world's largest publishers of monthly magazines and lifestyle books, covering a broad range of topics including cooking, fashion and beauty, health and fitness, home design and decorating, relationships, and luxury lifestyles.
Demographic Profile:
Average Age 53
Average Income $79,000
Magazine titles include Bicycling, Car and Driver, Cosmopolitan, Country Living, Elle, Elle Decor, Esquire, Food Network Magazine, Good Housekeeping, Harper's Bazaar, HGTV Magazine, House Beautiful, Marie Claire, Men's Health, Popular Mechanics, Prevention, Road & Track, Runner's World, Town and Country, Veranda, Woman's Day, and Women's Health.
Hearst uses ten years of customer historical data, 5 years of event participant data, and enhancement information to build their models for direct marketers. Mailers have the option of building a Mail Match Model, Good Customer Match Model, or a Mailed Regression Model.
A model agreement must be signed before the actual model work can be performed. Please inquire for a copy of the actual agreement.
Please allow 20 working days for the model build. Allow 6-10 working days to select model scored names.
Illinois , Michigan and New Jersey names are not released. |
