With selects like gender, state, zip code, phone, job level and industry, marketers can easily target desired audiences in the telecommunications and broadcasting industry. These professionals provide video and audio communications to the public and commercial facilities. Telecommunications experts design and maintain systems for teleconferencing, voicemail, podcasts, texting, live chat and digital media. Broadcasting companies transmit over the air, by cable, and satellite to television sets and radio systems around the world. They sell advertising spots and promote fundraising efforts to fund operations and expand operations. Telecommunication and broadcasting technology also enables this industry to provide communication in real-time to keep the public informed of local and world events as they happen.
Job functions: Manufacturing, Engineering, R&D, Operations, Supply Chain
Industries: Communications, TV/Entertainment, Media, Telecom
Job duty snapshot: Schedule and broadcast quality programs, develop communication systems, maintain equipment, provide ongoing R&D, conduct market research, provide engineering services, manage television stations, oversee networks, hire broadcast talent, perform analytics, develop media software, obtain advertising
Products Purchased: Industry publications, phones, computers, software, laptops, mobile devices, computer peripherals, A/V equipment, recording equipment, sound equipment, amplifiers, transmitters, antennas, video phones, webcams, modems, switches, business attire, workstations, file storage, diagnostics, office supplies, and office furnishings.
List Purchasers: Publishers, computer manufacturers, software developers, electronics providers, regulatory agencies, IT services, facility maintenance, internet providers, consultants, technology providers, event organizers, financial institutions, credit card issuers, and continuing education providers.
