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SUMMARY: The Learn How – Personal Investment Bitcoin Product Buyers mailing list allows marketers to target consumers who invest in bitcoins and purchase bitcoin related products like books, magazines and videos. A cryptocurrency, bitcoins can be traded like stocks, mined and bought to add diversity to an investor’s portfolio. Bitcoin purchasers buy products ranging from technology to investment vehicles like precious metals and bonds.
INVESTOR PROFILE: Bitcoin product buyers are more apt to be millennials fueling the trend over Gen-xers and Baby Boomers. They invest in the digital currency in hopes of a greater return on investment over traditional investments like gold, silver, stocks, treasury bills, and mutual funds. Users of the bitcoin system rely on a global database called the blockchain where all transactions are recorded within the network. A relatively new form of currency…simply lines of computer code…bitcoins can experience extreme price volatility making it hard to be considered a replacement for today’s currency. Bitcoins are outside traditional banking systems, but are accepted by some retailers for the purchase of goods and services. Bitcoin investors also purchase publications and how-to videos to learn more about investment strategies, risks and opportunities. A highly speculative investment opportunity, buyers are eager to make savvy choices and will buy the resources necessary to increase wealth.
Products and Services Purchased: Lifestyle magazines, computers, software, internet services, apparel, electronics, mobile devices, appliances, housewares, digital technologies, mobile apps, and video games.
List Purchasers: Publications, computer manufacturers, investment firms, marketers, insurance providers, financial institutions, realtors, retailers, continuing education providers, and credit card issuers |
