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Safari Press is the world’s leading publisher of big-game hunting and sporting firearms books. They publish the best quality books on North American big-game, African big-game and adventure stories. In addition, it produces books on fine American and European shot guns, ballistics, sporting clays, and quality hunting rifles, sporting firearm lore and knowledge. Direct retail buyers from Safari Press have high average net worth and travel extensively in the US and internatinally for their hunting and collecting.
$202,000 Average household income
Average household net worth $1.8 million
82% college graduate
72% own two or more vehicles
93% have been out of state to hunt
79% have been out of the United States to hunt
60% have been outside of North America to hunt
97% own hunting related art: books, bronzes, prints, and paintings.
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