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SPORTS AFIELD READERS ARE HIGH-INCOME, WELL-
EDUCATED BIG-GAME HUNTERS WHO TRAVEL WITHIN NORTH
AMERICA AND TO AFRICA TO SEEK THEIR HUNTING. THEY
SPEND SIGNIFICANTLY ON FIREARMS AND AMMUNITION EACH
YEAR. OVER 90% HAVE TRAVELED OUT OF STATE TO HUNT
PLUS HAVE HUNTED OUTSIDE THE U.S. ACTIVE
SHOTGUNNERS ARE 48% OF THE MAGAZINE, AND MORE THAN
60% RELOAD. AROUND 25% HUNT WITH A BOW. THEY SPEND A
GREAT DEAL ON RIFLES, OPTICS, TAXIDERMY AND CLOTHING
AS WELL AS ON THE HUNT ITSELF. ALMOST ALL OWN RIFLES
AND MANY SHOOT AT TARGETS OR HUNT VARMINTS TO KEEP
THEIR SHOOTING SKILLS UP IN THE OFF SEASON.
SPORTS AFIELD IS AMERICA'S ORIGINAL AND OLDEST
OUTDOOR MAGAZINE AND IS DEVOTED TO BIG-GAME HUNTING
IN NORTH AMERICA AND AFRICA WITH ADDITIONAL CONTENTS
ON SHOTGUNNING. THE MAGAZINE, PUBLISHED SIX TIMES
PER YEAR, FOCUSES ON HUNTS FOR TROPHY DEER AND ELK,
EARS, MOOSE, AS WELL AS BUFFALO, LION, LEOPARD AND
ELEPHANT AND U.S. AND INTERNATIONAL BIRD SHOOTING.
COVERAGE OF FINE U.S. AND EUROPEAN GUNS, OPTICS,
CLOTHING, AND EQUIPMENT IS AN ESSENTIAL PART OF THE
MAGAZINE.
FROM OUR SURVEY:
$211,000 AVERAGE HOUSEHOLD INCOME
AVERAGE HOUSEHOLD NET WORTH $1.85 MILLION
89% COLLEGE GRADUATE
62% BOUGHT RIFLES/SHOTGUNS IN PAST 24 MONTHS
72% OWN A SUV
48% ENJOY BIRD SHOOTING
92% HAVE BEEN OUT OF STATE TO HUNT
83% HAVE BEEN OUT OF THE U.S. TO HUNT
63% HAVE BEEN OUTSIDE NORTH AMERICA TO HUNT
95% OWN HUNTING RELATED ART: BOOKS, BRONZES, PRINTS,
AND PAINTINGS.
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